About Ted

The 'No Ordinary
Designer Label' Story

From 1988 to this day, Ted Baker remains the brand that celebrates the unexpected.
Our personality is woven into the heart of every single piece, and we take pride in being unapologetically different.

Unique Brand Personality

Ted Baker isn’t just about clothes – it’s a lifestyle. Our brand is known for its playful British wit, quirky details, and storytelling which are woven into our products. Every item may surprise you with unexpected details like patterned linings, signature trims, or quirky labels.

Attention to Detail

We focus on quality craftsmanship and thoughtful design. Even our everyday styles and accessories have subtle touches that elevate them. Early campaigns using the “No Ordinary Designer Label” emphasised our care for the details, like offering a shirt laundry service in stores.

Versatile & Stylish

Ted Baker blends classic British tailoring with modern, wearable design. We offer formal and casual collections – from suits and dress shoes to sneakers and weekend bags. Each item is designed with versatility in mind, taking you from work to social events.

Lifestyle Range

Beyond clothing, Ted Baker is more than a fashion label. We are a full lifestyle brand for those who appreciate style in all areas of life – offering accessories, footwear, fragrance, bags, and even home items.

Signature Aesthetic

Quirky but refined, our styles often combine playful patterns and bold colours with classic silhouettes. By doing this, we’ve created a recognisable yet subtle identity – not flashy, but immediately Ted Baker.

Heritage & Storytelling

Founded in 1988 in Glasgow, Scotland, the Ted Baker persona embodies charm, sophistication, and humour. You’ll find a touch of our heritage and storytelling in everything we do, which resonates with our customers – old and new.

Floral Prints

Classic, colourful, and sometimes whimsical – Ted Baker shirts, dresses, accessories, and even footwear often incorporate floral prints. Our varied range can go from subtle micro-florals to bold statement patterns.

Geometric & Abstract Patterns

For a modern twist, Ted Baker styles often experiment with shapes, lines, and abstract motifs. These playful and often colourful patterns find their home on shirts, ties, and knitwear, so you can make a statement wherever you go.

Nature-Inspired Prints

Leaves, botanicals, birds, insects, and other beautiful natural elements all add to Ted Baker’s signature ranges. Nature is an ever-present inspiration, and we let it inspire us to create one-of-a-kind garments and accessories.

Novelty & Quirky Prints

We don’t take anything too seriously, so you’ll find a dash of playfulness in many of our styles. Our novelty designs are made with fun, sometimes humorous motifs – like tiny animals, keys, or iconography.

Polka Dots & Spots

With small, subtle dot patterns, we often add a touch of hidden sophistication to many of our collections. Dots and spots have become a signature Ted Baker detail surprise, often in contrasting colours.

Stripes & Checks

Tailored stripes or checks are frequently used for classic British styling. At Ted Baker, we’ve combined these patterns with other prints, colours, and novelty pieces, achieving a layered, sophisticated look.

Signature Linings & Hidden Prints

Even when a piece may appear plain, it could delight you with a stunningly printed lining. From floral, geometric, or novelty designs, this is part of Ted Baker’s signature – a hidden detail when you least expect it.